Carhartt WIP Archives
Carhartt has long been an iconic workwear brand. Founded in 1889 by Hamilton Carhartt, the brand has been at the forefront of utility workwear for generations. In the 1980’s, Carhartt found a place amongst urban youth. Looking for a way to distinguish themselves from the denim-centric styles at the time, young cultural influencers began wearing Carhartt’s rugged and minimalist canvas jackets, helping to cement Carhartt as a streetwear brand.
Not long after Carhartt started to appear in urban centers, they teamed up with their European distributors, Work In Progress, to create the highly sought after Carhartt WIP line. Carhartt WIP features the same durable materials and craftsmanship that is synonymous with the Carhartt brand but employs more modern and sophisticated styles that make it a favorite among today’s creative class.
Tracking the brand across the globe, the new Carhartt WIP Archives chronicles the WIP label and its influence on modern street culture. Featuring some of today’s most significant cultural icons, the Carhartt WIP Archives is a visually stunning history of one of the world’s most significant brands.
A perfect coffee table book for any street culture enthusiast, the Carhartt WIP Archives is 428 pages of fashion, music, travel, skateboarding and art. If you are inspired by minimalist workwear, subculture and iconic branding, the WIP Archives will be an instant favorite.